Differentiate from the competition
& communicate value, with Stori.


We do one thing,

and we do it better than anyone else.

Stori partners with leading VC and PE firms to drive
outsized results for their portcos.
To do this, we help founders tell their story, communicate benefits, and clarify key outcomes.

Messaging & Positioning

Balancing technical clarity with a unique tone of voice, while cutting through market noise is our superpower. We’ve developed a unique messaging architecture called STORI that’s been tested and proven at early stage startups and established hyperscalers.

Fractional Product

Finding excellent product marketing talent is an impossible challenge, and if you can it's not cheap. Stori clients have access to proven PMM talent, tested PMM templates, executive-level experience, and ICs that can deliver results fast (we're talking weeks, not months, not quarters.)

GTM Audit and Evaluation

Product marketing impacts every area of a company. Teams shouldn't be scrambling to build GTM assets every time an opportunity is created. With Stori, you can equip your portcos with best in class assets, vetted by industry experts, or audit your existing assets and know exactly what needs improvement.


There's no ROI on messaging that's not in market, our process is created for speed and excellence and the results speak for themselves.

Fill your top
of funnel


Improve your
win rates


Decrease time
to close


See how Stori helped Insight Partner's portfolio company, Skilljar, differentiate their product in a crowded space.

“Positioning and messaging is critical to aligning internal teams and to guiding product strategy. These types of projects have a tendency to drag on for far too long. Stori was able to guide our team to consensus and deliver a v1.0 in just over 30-days. We can now get this message into the market, where we can test, iterate, and optimize it.”

Sandi Lin–CEO, Skilljar


Anyone can put words into a doc, we help founders strategically align, communicate value, and focus their resources.


Jesse Williams has over ten years of experience in product marketing and messaging. He has spent his career building high-functioning product marketing teams. Jesse’s work has been proven at venture-backed startups (4x exits) and Fortune-100 companies (AWS, Red Hat, IBM).

Before founding Stori, Jesse was the VP of Product Marketing for Docker and led product marketing at AWS where he helped reposition the messaging and positioning for DevOps, GitOps, Infrastructure-as-Code (IAC), and Event Driven Architectures (EDA).


David Stillman is a tenured CEO of over ten years of experience leading successful Series A SaaS companies. David has a proven track record of developing and executing strategies for growth, driving revenue and customer acquisition, and building teams that excel.

Prior to founding Stori, David created the SaaS category, Conversation Intelligence, which contains companies valued at over $10B. David has founded and exited multiple companies, is a 3x Inc 5000 winner, and is a Top 40 under 40 CEO award winner.